TITLE: Dropping the Ball
PUBLICATION: HABITAT, the official publication for the Atlanta Apartment Association
DESCRIPTION: Feature article about apartments replacing tennis courts with more desirable amenities
In recent years, multifamily properties have been ditching tennis courts in favor of new and improved amenities. So, what’s all the racket about? Not only are tennis courts incredibly expensive to maintain, but today’s residents simply prefer other property features.
“Tennis courts were a popular amenity in the 70s and 80s but became outdated in the multi-family industry 10-15 years ago,” points out Ryan Young, Project Manager with TriBridge Residential in Atlanta. “Today’s apartment renters are seeking amenities where they can socialize. With this greater demand for social interaction, we’ve seen a huge emphasis placed on outdoor gathering spaces that create a greater sense of community.”
This anti-tennis trend isn’t exclusive to Atlanta area apartments. As it turns out, tennis courts are fouling out across the nation. According to the 2017 National Multifamily Housing Council (NMHC)/Kingsley Associates Renter Preferences Report, the majority of renters place reliable cell reception, secure parking, a swimming pool and fitness center at the top of their amenity wish list. In fact, tennis courts weren’t even mentioned.
Jennifer Arrington, Property Manager of Aspire Perimeter Apartments, says the decision to remove their community tennis courts was a no-brainer. “This space was not utilized nor was it a requested amenity or selling point for our guests,” she explains. “Renters are looking for amenities that add convenience and save time without traveling too far from home.” Obviously, tennis courts do not meet that need.
Keep reading to learn about awesome amenity alternatives to the unfashionable tennis court.
While most renters consider tennis courts passé, this doesn’t mean they aren’t looking for ways to break a sweat. Case in point: 82 percent of renters are interested in communities with a fitness center, according to the NHMC/Kingsley report. Of those renters, 55 percent won’t even consider a property without a gym.
Arrington says Aspire Perimeter’s state-of-the-art athletic club has been a huge hit with residents. “With an onsite fitness haven for our residents, we are providing them the convenience of a healthy lifestyle within steps of their front door,” she remarks. “Our athletic club is unique in its design. The Yoga Studio offers residents a defined space for their workout coupled with privacy. This area also has fitness on-demand where residents can choose a pre-loaded workout from our iPad and have it mirrored on the television screen—it’s just like having personal trainer on demand!” The club also includes a CrossFit area, complete with kettle balls, free weights, benches, medicine balls and an array of machines to target every muscle group.