PROJECT INFO

TITLE: Breaking the Cycle of Unemployment

PUBLICATION: Special Direct Selling News Insert Published in USA Today

DESCRIPTION: For millions of unemployed workers, a career in direct sales could be the solution

EXCERPT:

Squeak, squeak, squeak. That’s the sound of millions of jobless Americans racing inside a cruel hamster wheel of unemployment. Are you one of them? Take heart: direct selling could be the key to your freedom.

If you are one of the 30 million unemployed or underemployed folks in this nation, you’re probably intimately familiar with the vicious cycle. It goes a little something like this: You get laid off, and you immediately start searching for another job. You quickly discover that you can’t land one of the few full-time positions out there because you don't have the required skills or training. Unfortunately, these hiring corporations aren't willing to offer you the training you need to be hired, since you don't already work there. How do you break the cycle? 

You might decide it's time to develop some new skills, so you consider going back to school…until you get a peek at the price tag. According to the College Board, the cost of a full credit load at the average in-state four-year public college has surpassed $8,000—an all-time high. Cha-ching! How can you possibly afford to pay the exorbitant price of tuition when you aren’t bringing home any bacon?