PROJECT INFO

PROJECT: Blog for Pregnancy & Parenting website

CLIENT: Babble (Formerly BabyZone)

PROJECT URL: babble.com

TESTIMONIAL

“I look forward to reading Amy’s assignments when I receive them. She has such a knack for interweaving facts, anecdotes and related content so that you don’t even realize you’re learning something as you’re reading it.”

–Janay Rickwalder, Editor of PestWorld

COPY HIGHLIGHTS:

Bedtime Routine

Setting a consistent nighttime routine such as a warm bath and bedtime story can be a helpful sleep trigger for your baby. It may not work right away, but after a couple of weeks your child will likely fall asleep easier and stay asleep longer.

According to Dr. Robert Jacobson, chairman and professor of pediatrics with the Mayo Clinic in Rochester, Minnesota, this bedtime routine should include creating a peaceful setting in the home.

“As twilight comes and the house gets quieter, probably the most important thing in this modern age is to turn the TV off an hour before the baby is going to fall asleep,” he says, explaining that the TV tends to charge the air and keep babies awake.